01 / pre-launch
I have my license but haven’t launched
Avoid expensive startup mistakes and build the right foundation before taking your first call.
Get the free launch guide →
Your coach
Leonard Jordan
34+ years building HVAC companies
Private • One-on-one • Every week
HVAC business coaching every week.
4 private coaching sessions every month • up to 30 minutes each
Regular $399/mo$99/month
Founding client offer
Locked-in rate for the first 100 business owners who join. Price returns to $399/month for every client after the first 100.
Confidence, not guesswork
Built and sold real HVAC companies.
Focused problem-solving
Two hours of coaching a month.
Never wonder what’s next
Weekly sessions every seven days.
First 100 business owners
Free bonus: HVAC Owner’s Playbook ebook with your reservation
Est. 1993 / 34+ years of real HVAC business experience
We build high-profit HVAC companies. You run them.
Stop fighting daily fires. From technician sales training to complete operational build-outs, we install the pricing, sales, financial, marketing, and operating systems that take a business from stagnant to scalable — and run it with less chaos.
Free tools, practical guidance, and real-world help from Leonard Jordan — built from 34+ years inside HVAC businesses, not from a classroom.
No pressure. No obligation. Only recommendations that fit your situation.
1993
The van
One man doing every job in the company.
34+
The systems
Pricing, agreements, dispatch, pay plans.
28 yrs
The scale
Multimillion-dollar growth in Atlanta.
2×
The exit
Two companies sold. Proof the systems work.
Find your operational leaks
See how much revenue your field team is leaving behind
Move the sliders to match your shop. This gives you a quick, honest estimate of what unbilled callbacks and missed system-replacement opportunities may be costing you.
Estimated monthly leakage
$9,400
Estimated annual growth potential
+$156,720
Based on your inputs, your shop may be losing revenue to field execution gaps and missed follow-through.
Send me the recovery blueprintIllustrative estimate based on general industry assumptions. Not a guarantee — your numbers may differ. Book a free call for a real assessment of your shop.
Choose your stage
Where are you in the HVAC business journey?
02 / recently launched
I recently launched
Find what is missing before you spend more money on leads, software, staff, or overhead.
Show me what to fix first →03 / established owner
I already own an HVAC company
Find where profit, time, and control are being lost — and determine the correct first repair.
Explore owner resources →Free — the front door
Before you spend money launching your HVAC company, read this first
A free guide for licensed HVAC professionals and new owners who want to avoid the expensive mistakes that damage young companies.
Download the free HVAC launch guide →- Avoid buying the wrong software, marketing, trucks, and services before the foundation is ready.
- Understand what must be built before the first employee or first advertising campaign.
- Learn why pricing, phones, financing, customer process, and financial controls must work together.
- See the order of operations so limited startup money produces the most protection and return.
Free — no email required
Solve the smaller questions right now
In-depth guides and calculators on pricing, hiring, licensing, business planning, and profit leaks — free, no email, no login.
Browse the free resources →The question nobody asks out loud
The average HVAC company keeps 4 cents of every dollar. How many do you keep?
Verified data from 1,000+ contractors says the industry runs on 4–7% net profit. The companies at 20% are not working harder — they are running different systems. Leonard built those systems over 34 years. Now he builds them with you.
Find my missing margin — free call →Verified industry data
The HVAC profit scoreboard
Average net profit, by how the company is run
Most contractors4%
Flat-rate pricing done right7%
Built systems — JordanWORX goal20%
The real problem
Stop paying to fix symptoms.
A new website may not fix it. More leads may not fix it. Another software platform may not fix it.
If the foundation underneath the business is cracked, more activity can make the problems louder. JordanWORX helps HVAC owners step back, identify what is really holding the business back, and fix the right problems in the right order.
Stop treating symptoms. Start solving the real problem.
What most people try first
New website
More leads
New software
New website
More leads
New software
What’s actually broken
Cracked pricing
No systems
Unclear P&L
Weak leadership
Cracked pricing
No systems
Unclear P&L
Weak leadership
Foundation first
Growth doesn’t create great HVAC companies. Strong foundations do.
Before you pour more money into marketing, hiring, software, or expansion, make sure the business is ready to profit from growth.
Pricing and margins
Call handling
Technician opportunities
Comfort advisor process
P&L visibility
Dispatch and operations
Leadership and accountability
Marketing readiness
First maximize the calls you already have. Then turn up the marketing.
Ready to stop guessing?
Build the business you want to run.
Reserve your founding client rate and start building the systems, processes, and freedom your company needs.